Everything Microsoft Cloud

John Weston

Subscribe to John Weston: eMailAlertsEmail Alerts
Get John Weston: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

News Feed Item

skyrockit Powers Mobile Marketing and Hautelook Flash Sales for the Weinstein Company’s Film ‘I Don’t Know How She Does It’

skyrockit, an award-winning mobile entertainment studio, today announced that it has launched an innovative promotional mobile application for the iPhone and iPad in association with The Weinstein Company to support their upcoming film release of ‘I Don’t Know How She Does It,’ starring Sarah Jessica Parker, Greg Kinnear, Pierce Brosnan, Seth Meyers, Christina Hendricks, and Olivia Munn. skyrockit - which produced the online, mobile, and social media presence for the ‘Get the Look’ app - together with The Weinstein Company launched a partnership with popular fashion flash sale website HauteLook to provide a mobile fashion catalogue of outfits inspired by the film. Users will now have the opportunity to ’Get the Look’ via HauteLook-curated fashions inspired by the film.

Using the ‘I Don’t Know How She Does It’ iPhone and iPad app (http://itunes.apple.com/us/app/i-dont-know-how-she-does-it/id461120409?mt=8), fans can browse, select and purchase discounted outfits inspired by characters played by Sarah Jessica Parker, Greg Kinnear, Christina Hendricks, and Pierce Brosnan. Searchable by actor, by scene, or by look from the movie, it also allows HauteLook members to purchase directly through the app. skyrockit has also built out the online micro-site (http://fashion.howshedoesitmovie.com/), mobile web site (http://m.howshedoesitmovie.com/index2.php), and a Facebook tab (http://www.facebook.com/IDKhowshedoesit?sk=app_169094486499056) for ‘I Don’t Know How She Does It.’

Available for download today from the Apple iTunes Store), the ‘I Don’t Know How She Does It’ app offers the full complement of movie information – including stills, clips, background information – as well as ticket purchasing capabilities, through Fandango. The app will also be promoted through The Weinstein Company’s channel marketing campaign, which runs across print, television, online, out-of-home, and third-party partners. HauteLook will deploy an email marketing campaign to its more than 5.5 million members and partner in a social media sweepstakes through its Facebook community at facebook.com/hautelook.

“Movies are fantastic marketing vehicles for brands, enabling marketers to connect the dots for fans so that they can buy what they see,” said Jon Vlassopulos, CEO, skyrockit. “The Weinstein Company has demonstrated their commitment to what we believe is the future of movie marketing by embracing this campaign. We feel that the engagement level of fans leading up to the film’s release, through mobile channels, is a powerfully efficient call to action that maximizes the overall marketing spend in manifold ways.”

Leading up to the film’s September 16 release date, fans can also visit and become a member of HauteLook to gain access to four curated boutiques inspired by characters in the film, the first of their kind to be tied to a film release.

“We’ve partnered with skyrockit in a way that creates exciting, engaging content for our current and prospective members,” said David Sobie, the vice president of business development at HauteLook. “Our community is at the forefront of new ways to shop, and Sarah Jessica Parker has long been linked to the newest fashions, so this innovative m-commerce collaboration was a natural fit.”

About skyrockit

skyrockit is an award-winning global mobile entertainment studio that delivers scalable, results-driven products, services and campaigns for carriers, handset manufacturers, brands and consumers that marry entertainment, advertising and technology. skyrockit is currently the only mobile entertainment studio that licenses and aggregates content to all four Tier 1 U.S. mobile carriers - AT&T Mobility, Sprint, T-Mobile, and Verizon Wireless. The company’s portfolio of mobile products includes the award-winning Virtual Zippo Lighter, with more than 16 million users worldwide and ROMPLR, its patent-pending music remix platform. With more than 1.1 million users, ROMPLR is the number one music remix application across iPhone and Nokia handsets, and has been the centerpiece of massively successful campaigns for brands such as vitaminwater. To date, more than 25 million consumers have downloaded the company’s applications since its founding in 2001. skyrockit has generated more than $300 million in revenue for its partners and more than 100 million pieces of content have been consumed. Headquartered in San Francisco, CA, skyrockit is backed by Intel Capital, Asuka DBJ Partners, and individual investors. For more information, please visit the company web site at www.skyrockit.com.

About The Weinstein Company

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes, including Tom Hooper’s THE KING’S SPEECH, winner of four 2011 Academy Awards®, including Best Picture. Since 2005, TWC and Dimension Films have released such film as GRINDHOUSE;I’M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE, THE COMPANY MEN; MIRAL; SCRE4M. Currently in release are OUR IDIOT BROTHER and SPY KIDS 4:ALL THE TIME IN THE WORLD IN 4D. Upcoming releases include DIRTY GIRL, I DON’T KNOW HOW SHE DOES IT, MY WEEK WITH MARILYN, THE ARTIST, THE IRON LADY and BUTTER. Recently wrapped is COGAN’S TRADE.

TWC is also active in television production, with credits including the Emmy Nominated and Peabody Award Winning reality series “Project Runway,” the new VH1 reality series “Mob Wives,” and the critically acclaimed HBO comedy/crime series “The No. 1 Ladies Detective Agency.” The company is producing two “Project Runway” spinoffs, “Project Runway All Stars,” and “Project Accessories,” which are expected to debut in 2011. The company currently has 17 series in different stages of development, including: “Marco Polo,” a scripted historical series about the great explorer; “The Nanny Diaries,” based on the hit book; and “The Mad Ones,” adapted from the Mafia novel of the same name.

About HauteLook

HauteLook is a leading online private sale site, offering 48-hour sale events on the top fashion and lifestyle brands. With new sale events starting each day, HauteLook offers discounts up to 75% off on great brands in women's and men's fashion and accessories, kids, home decor, beauty, and travel. Since its launch in 2007, Los Angeles-based HauteLook has attracted over five million members in the U.S. and Canada and was purchased by Nordstrom, Inc, in March 2011. HauteLook is free to join and everyone is welcome. Visit www.hautelook.com to learn more or follow @HauteLook on Twitter.

EDITOR’S NOTE: If you would like a color photograph of Jon Vlassopulos, CEO of skyrockit; David Sobie, vice president of business development at HauteLook; screenshots of the ‘I Don’t Know How She Does It’ app, or skyrockit product screenshots, please contact Chris Pfaff on [email protected] or 201-218-0262.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6857102&lang=en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.